Soave’s Volcanic Revival - Wine & Spirits Magazine

Soave’s Volcanic Revival

Unless you’re a Baby Boomer, you’ve probably never seen the TV ad campaign run by Italy’s Bolla wine company in the 1970s and ’80s, but you can still catch it on YouTube. They show a nattily dressed Franco Bolla living la dolce vita and saying things like, “Why do so…

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This story appears in the print issue of February 2020.
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