Frank Prial — a Remembrance - Wine & Spirits Magazine

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Frank Prial — a Remembrance

by Joshua Greene • November 8, 2012

Frank Prial and I were in an elevator together, on our way out of a wine event. This was years ago, when he was still actively writing about wine for The New York Times. Prial was cordial and a bit gruff as we chatted uncomfortably. He had the gravelly voice and the gumshoes of a beat reporter on his way to a crime scene. And he had little time for effete interactions with a wine writer.

In fact, Prial had written a back page story in the New York Times Sunday Magazine lampooning what he considered the ridiculousness of our food and wine writing (a disdain Times reporters seem to share…our having been lambasted recently for absurdly specific wine and food pairings in our tasting notes by Eric Asimov, the current Times wine critic, in his new book, How to Love Wine).

Prial and I talked about the weather, or something equally innocuous.

I enjoyed his gritty style of writing, his careful distance in reportage and his profiles of producers and regions in the Wednesday section of the Times. When he was on, he was one of the best writers on wine we had in the country. At other times, he felt like he was going through the motions to fill the space in the paper with service pieces about Sherry or Beaujolais, or what wine to serve with Thanksgiving turkey…though a similar critique could be made of every newspaper writer in the country. When Prial was at his peak, in the mid-’80s, I read the Wednesday wine column religiously.

There in the elevator, I tried to think of a column to comment on, or a question to ask him that would get more than a grunt. Then as we reached the ground floor, he smiled and wished me well with an unexpected warmth, adjusting his jacket lapels and striding off like a boxer in his black shoes.

Frank Prial passed away on Tuesday, at the age of 82.

This is a W&S web exclusive feature.

Joshua Greene

Joshua Greene is the editor and publisher of Wine & Spirits magazine.

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David Paradela
Associate Editor

David joined Wine & Spirits in 2021 after immersing himself in the world of wine at the start of the COVID-19 pandemic. Originally from Boston, he graduated from Boston University with a degree in English and completed a master’s degree in Publishing and Writing from Emerson College in 2021. Prior to working at the magazine, he served as an editor and staff writer for the music blog Sound of Boston and worked in scientific publishing. Aside from wine, he loves basketball, arguing about Taylor Swift’s best album, and everything Greta Gerwig touches.

Corey Warren
Tastings Editor

Corey Warren moved to New York in 2015—fifteen years too late to join The Strokes—after earning a degree at Cornell in Comparative Literature. He started polishing glasses at Betony and threw himself into the restaurant world. Later, while a captain at Aquavit, he began working part time in the Wine & Spirits tasting department. Now, in addition to running tastings, he serves as critic for the wines of the Loire, Southern France, Argentina and South Africa. Corey likes almost anything bubbly, from Miller High Life, the Champagne of beers, to Champagne, the Champagne of Champagne, but he’ll drink anything once, and loves finding unique wines.

Tara Q. Thomas
Editor at Large

Since Tara Q. Thomas joined Wine & Spirits in 1997, she’s traveled the wine world from Argentina to Australia. A graduate of the Culinary Institute of America in Hyde Park, New York, with more than 20 years of experience in the food and wine world, Tara puts her culinary knowledge to use as W&S’s resident food critic, and is the critic for the wines of Austria, Germany, Eastern Europe, Argentina, and the Mediterranean. She’s particularly enthusiastic about the wines of Greece, where she once lived and cooked. Outside of W&S, Tara has authored two books, The Complete Idiot’s Guide to Wine Basics and The Pocket Idiot’s Guide to Wine; contributed to the Oxford Companion to Cheese as well as Oxford’s forthcoming volume on spirits; and writes a wine column for Culture: The Word on Cheese.

Patrick J. Comiskey
Senior Correspondent

A former sommelier, Patrick J. Comiskey serves as the W&S critic for all domestic wines outside of California—including New York, Oregon and Washington—and contributes articles on the wines and viticulture of these areas. His wine travels include regular visits to US wine regions, as well as trips to France, Italy, Germany and Australia. Comiskey’s writing credentials include contributions to the San Francisco Chronicle’s wine section, the Los Angeles Times, Bon Appétit and the Robb Report, and also teaches classes and moderates panels on viticulture, wine tasting and various wine regions. His recent book, American Rhône: How Maverick Winemakers Changed the Way Americans Drink (UC Press 2017), was shortlisted for the 2016 André Simon Food & Drink Book Award and 2017 Louis Roederer Domaine Faiveley Wine Book of the Year.

Annette Farrell
Production Manager

Annette's entire career has revolved around magazine and print production, developing systems, and providing production support for dozens of magazines at a number of large publishing companies, including McGraw Hill, Condé Nast, and Hearst. Annette has joined the Wine & Spirits team to manage our production systems and develop and optimize our print production process.

Susannah Smith
Editorial Coordinator

As a retail buyer, Susannah traveled abroad extensively, especially in Italy and Greece, to learn the stories behind her favorite wines and then connect others with the vines and the humans that make them. She is excited to join W&S, since that is the magazine’s mission. Raised to be curious, she finds, after over 20 years in the world of food and wine, that she loves best how wine touches so many disciplines—history, language, geology, cuisine, biology, horticulture—keeping the quest for knowledge fresh every day.

Joshua Greene
Publisher & Editor

Editor and Publisher of Wine & Spirits since 1986, Joshua Greene began drinking wine with meals during a summer in Galicia, Spain, at the age of 13. In later years, he worked in wine shops in western Massachusetts and served as wine captain at Wheatleigh, a small inn in Lenox. After graduating from Princeton University in 1981, Greene pursued a career in magazines, focusing on the management of special-interest publications. His work with Wine & Spirits began on a consulting basis, eventually leading to his purchase of the magazine in 1989.

Greene has traveled extensively in the wine regions of Bordeaux, Burgundy, Champagne, Portugal, Italy, Spain, Australia, New Zealand, Chile, and all the major wine regions of the United States. In addition to his duties as editor and publisher, Greene serves as the critic for Napa Valley, Bordeaux, Burgundy, Champagne, Portugal, Rioja, Australia, New Zealand and South Africa. He also writes feature stories and commentary for each issue of the magazine.

Roy Schneider Jr.
Director of Finance

Roy joined Wine & Spirits in 2003 to oversee the daily and long-term finances of the magazine. He handles cash flow works alongside the publisher to develop and fine tune strategic plans; Roy also manages basic business operations of the company—from IT to human resources. If there’s a problem, he’ll solve it.

Having begun his career on Wall Street, Roy holds an MBA from NYU Stern School of Business and has worked for a number of corporate and boutique firms from New York to Japan. While he clearly enjoys wines—having, over the years, sampled many thousands—he remains true to his Caribbean roots and maintains a primary love for rum.

Chloe Jenkins
Account Manager

Having spent nearly a decade in the marketing world, Chloe followed her enthusiasm for wine to work at a wine marketing company, before joining the team at Wine & Spirits. She loves using creative strategy to help brands tell their stories and connect with their audiences. Chloe holds a Level 3 (Advanced) Certification from the WSET, as well as specializations in French and Italian wine.

Patricio Tapia
Senior Correspondent

After graduating with a degree in journalism from the Universidad de Chile in Santiago, Patricio Tapia attended Bordeaux University in France, where he studied for a diploma in wine tasting and winemaking. Since then, he has visited wine regions around the world and authored several books, including his annual Descorchados, a Chilean wine guide; The Wines of Colchagua Valley; TodoVino and Wines for Great Occasions. Tapia is also the South American correspondent for The Oxford Companion to Wine, The World Atlas of Wine and Oz Clarke’s Pocket Wine Book. For the past three years, he’s been a host on the El Gourmet channel in South America. At Wine & Spirits, Tapia is the critic for the wines of Argentina, Chile and Spain, and regularly contributes articles on these regions.