The Price of Value – Wine & Spirits Magazine

The Price of Value


illustration by Vivian Ho

“Would I have happily paid much more for this wine?” Answer yes, and you have just defined “good value.” Perhaps it’s a $15 estate-bottled Muscadet for which you would gladly have paid $20. Surely the grower of that Muscadet would love to have gotten a 33 percent greater return on…

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This story appears in the print issue of June 2017.
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