This label is based on a collaboration spearheaded by Mark Tarlov of Chapter 24 (a Top 100 Winery) and importer Gavin Speight of Old Bridge Cellars (an Importer of the Year). Though their 2012 Morgon Côte du Py Vieilles Vignes is priced like a standard négociant Beaujolais, they source the fruit from 40-year-old vines and the wine is anything but standard. In future vintages, the team will offer three Beaujolais crus. By paying the farmers up front for their grapes, they are able to purchase top-flight fruit and offer the wines at remarkably low prices. They are also working in the Côte d’Or and in Oregon, where the team is using the label for fruit decommissioned from Tarlov’s Chapter 24.