Soave’s Volcanic Revival - Wine & Spirits Magazine

Soave’s Volcanic Revival


Unless you’re a Baby Boomer, you’ve probably never seen the TV ad campaign run by Italy’s Bolla wine company in the 1970s and ’80s, but you can still catch it on YouTube. They show a nattily dressed Franco Bolla living la dolce vita and saying things like, “Why do so…

To read this article and more,
subscribe now.

To continue reading without interruption, subscribe and get unlimited digital access to our web content and wine search.


This story appears in the print issue of February 2020.
Like what you read? Subscribe today.