Chapter One: Humble Beginnings
>Equity investor David Lee's advice on getting started with wine.

Chapter Two: The Talent Pool
>Microsoft's Nathan Myhrvold provides insight into finding the right wine on a restaurant list.

Chapter Three: The Bubble Economy
>Tully's Coffee founder Tom O'Keefe describes what¹s distinctive about Champagne and other wines from a place.

Chapter Four: The Right Hire
>Captura Software's Dana Bruttig tailors the choice of wine to the sales call.

> the deal with wine
Eight leaders of the New Economy provide advice on an internet start-up and on closing the deal with wine. A story in eight parts by Bruce Schoenfeld.

Chapter Five: Refresh The Plan
>Investment banker-turned-Franciscan Estates president Jean-Michel Valette on the staying power of white wines.

Chapter Six: Make it Simple >Filmmaker/winemaker Francis Ford Coppola brings wine and food down to earth.

Chapter Seven: The Payoff
> Kleiner Perkins' Ted Schlein on California's cult cabernets.

Chapter Eight: Out From Port
> Carnival Cruise Lines president Bob Dickinson on developing a wine collection.

PLUS:

• Tips from the Pros
• Passing the Bar
• Varietal Basics
• Regional Differences
• Sparkling Wine & Champagne
• Light White Wines & Rich White Wines
• Light Red Wines & Robust Red Wines
• Sweet Wines